|Search Engine Optimization (SEO) Information Tony|
What All Top Google Websites Have in Common
While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Topping the search engines will mean huge volumes of traffic on a daily basis without you having to do anything. Healthy traffic, as you know almost automatically translates itself to healthy revenue for the site. And when you consider that over 75 per cent of the traffic that finds its' way to websites comes from search engines, you quickly realize how important and crucial top rankings in search engines are to any online business.
So what will you be looking for when closely studying some of the top ranking sites? The answer is in the fact these sites have done something right and have certain strengths which millions of other sites all over the world do not have. It will be even more useful if you can find a common thread that links all the top sites.
In this article we will look at two that this writer noticed recently when studying top ranked Google sites.
Very well written, quality, targeted, content
With the hundreds of small details that a webmaster usually has to take care of, it is very easy to forget or downplay the importance of well written quality content. All the handful of top Google sites that I took a closer look at had exceptionally well-written, targeted, quality content. No visible typos or grammatical errors. It is clear that at least Google take into account the quality of writing when ranking websites. This simple observation means that if you make efforts to sustain a high standard in the quality of content on your site, you are already on the right path to higher search engine rankings.
Good quality content will not only bring back your site visitors again and again, but will also trigger word of mouth, and even more important, quality links pointing to your site which are bound to bring loads of traffic.
A Marketing Plan To Get Traffic To Their Websites
All the top ranked Google sites that I studied all had elaborate marketing plans for generating constant and increased traffic to their sites. The majority had affiliate programs. In the offline hey days I remember people used to say that without marketing it did not matter how good your product was, your business would die. The same is very true for any online enterprise today.
Take the time to take a closer look at top ranking websites, study their history and find the secrets they used that you too can apply to your online business.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
An Introduction to Google Sitemaps
... and why I 'm dying to get finally in the Google SERP
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ? as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Search Engine Optimization SEO Made Easy
SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains that we want at the top of the search results. And to achieve this we need to educate ourselves and do the work or hire someone else to the work for us. Search Engine Optimization "SEO" is a term we see all over the net. For those of you that are unsure exactly what is meant by SEO, it's simply adjusting many characteristics of your website to conform with what the major search engines deem important. That's where the simple stops. It's complicated only because no one other than the developers themselves know all the rules and even then the rules are constantly changing. What I'll try to do here is cover the basics that have fairly consistent lately. Keep in mind however there will always be inconsistencies when it comes SEO. For example, I recently read an e-book that said to imbed a few of your primary keywords in the "alt" tag of your logo graphic. The same day, I was reading an online article of equal quality and this author cautioned against such a tactic due to possible penalties by the search engines. So which did I do? See for yourself by hovering your mouse over the logo. I don't mind a little risk as long as the risk is low and there may be nice benefits, but don't get carried away. We certainly don't want to get banned by any search engines. I get the heebie-jeebies just saying it. That would simply end many of us. Because Google's PageRank? and Alexa's Traffic Rank systems are really two different animals, I will focus primarily on Google's PageRank? system for now. So lets get started in no particular order. Link Popularity: I guess we can start with the hardest part of search engine optimization. Link popularity. The ultimate goal here is to gain the respect of the search engines. And how we do that is by who we know or at least associate with in the spiders eyes. We want as many quality incoming links as possible with as few low-ranked outbound links as possible. We need to consider several factors when we approach any site to request a link exchange. 1. First of all, we want to focus only on sites that compliment ours. By that I mean directly on indirectly are in the same category or field or relating field as our site without necessarily competing with our site. I say not-necessarily because personally I have no problem linking to competitors site as long as we both mutually agree benefits. Some fear they'll lose some of their site visitors but I feel the best way to keep visitors on your site and get them to return is by providing a high quality site with great original content. 2. Second we want to pay attention to their Google page rank. To do this if you haven't already done so, download Google free toolbar http://toolbar.google.com/ Once installed, you can see the PageRank? of any site you go to. You want as many sites as possible with high PR's. Set a goal of getting a few PR6 or PR7 sites. This will do wonders to your rank. In fact one PR7 might do more for you than hundreds on no or very low PR sites. 3. Third, the engines like to see incoming links from what they consider on authoritative site. So aggressively go after well established, high ranking sites that share the some focus as your site. 4. Fourth on our list are the sites to stay away from. Sites that generate artificially created links. Link farms and even huge link exchange sites can even get your site banned. I don't mean to make anyone nervous here. The fact is, if you are generally doing the right thing for the right reasons, you probably have nothing to worry about. If you find yourself trying to hide something or hoping an search engine doesn't catch something, then you may want to re-evaluate your strategies. Requesting a link. The first thing you should do when requesting a link exchange is little research. Glance over the site in question and consider where your site link might hold the most relevance one their site. This will benefit both parties. And then don't be afraid to offer the suggestions when you contact the site administrator. I have had sites accept my link on a suggested page even though they have a section designed just for outside links. I have even accepted links that I would have normally rejected because the fit would have seemed wrong if they hadn't shown a better fit. Always add their link to your site before you make the request and include the page url of the link when making contact. Keep track of the contacts you've made and if you haven't received a reply. Do a simple search on there site to see if they added your link and forgot to reply. At most, send one more request and be sure to include the words link exchange in the subject line so they don't delete your mail as spam. Then if you still don't get a reply within a week simply remove theirs from your site and move on. Don't send any more mail. Consider the lack of response as a rejection and accept it. Don't take things personal and send a negative e-mail. I have actually received a couple of these and there's really no point. If you do get a reply and a link send a short thank you note. Always include the exact text of the link you want on their site. Again, before you do this it helps if you look at other links on their site. If they have a 3 or 4 word description with each link, you don't want to send a whole paragraph in your links description. What you do want to do is include your best key words. In fact, a short description with the right key words can benefit you far better than a watered down version. Keep it short and sweet. Make things as easy as possible for the webmaster. Include the html code of your link so he/she can just copy and paste if they decide to.
Easy Web Tips
How can you be found on the web?
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. You might think this all sounds like a wonderful idea and want to get your web site optimized for Google, but you may have no idea how to go about it. Don't worry, getting your web page ready for the Google search engine is not as difficult as you might have thought. Google has a system called PageRank? that ranks the different web pages according to different standards. When you learn the standards you will know how to best optimize your page to get a high ranking in Google.
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
7 Essential SEO techniques
1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
|home | site map|