|Search Engine Optimization (SEO) Information|
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
According to Wordtracker "sex" leads the top 200 long-term keywords on a database of 368'159'632. The 2nd and the 3rd word are also sexual but ruder.
During the same period the key word "sharing" has been typed 16'088 on the entire web and Google found 44'800'000 results for that query according to www.keyword-search-engine.com.
The same search gives 425'656 typed queries and 229'000'000 Google results for "war", 174'912 typed queries and 66'300'000 Google results for "peace". In such an environment, think of how exciting it would be to launch an e-business site oriented towards sharing, interdependence, exclusivity and selectivity. What a challenge!
To begin with the powers to decide would be shared between its customers, its suppliers and itself.
The customers would get the opportunity to choose the products to market. The limited products range would follow the "one new goes in one old goes out" rule.
The quantity of products would be limited to a small percentage of the estimated World Population.
Each and any top-notch supplier would get an opportunity to be presented to the customers.
The bid would be on a global selectivity. Fair royalties would be the way to pay the main suppliers, the sales force and the site workers. Pornography, violence and racism would be frozen out in order to support the positive side of the Life.
Last but not least, this site would make money. But not at any price and in any conditions.
Such an e-commerce does exist, it is called www.oneppm.com (for "One Person Per Million"), a new exclusive art posters web site.
It runs on a policy of quality, exclusivity and selectivity in the photo posters domain with a golden rule of limited subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly limited number following the World Population. Royalties on the actual sales pay the main performers.
Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies the well-known "one-new-goes-in-one-old-goes-out" rule.
Only one person per million ? sometimes even one person per ten millions ? can buy and possess a poster that exist nowhere else for the price of non exclusive and limited quality editions.
As for the photograph, the sales force and the publisher "success rules". This is quite a fresh endeavor, its success is far from being granted but it is worth to watch.
Daniel Borel is a marketing and communication man. He has been studying these fields since 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard to manage happening: simply tell a Canadian and a Polynesian the word "tree", compare what they visualize and you understand what marketing communication implies. Married, father of three and for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute his profession is his vocation, his hobby, well? even his obsession according to his wife. Let us be objective, he regularly strolls. Thus helping him to cogitate more clearly some complex marketing communication point.
Look Out MSN Search, Here Comes Gbrowser
It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft's greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doing the same thing they did to Yahoo! with the release of Gmail?
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.
Whats Link Popularity?
Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]:
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?
How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."
Niche Marketing - Why Keyword Research Come First
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.
From Corpora to Matching
Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote:
Make The Search Engines Love Your Site
Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Google WebSearch? & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
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