|Search Engine Optimization (SEO) Information Tony|
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
How do you do this? By using the success of others to your advantage. Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to your website's link on those web sites.
The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.
1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages. This is a great way to build link popularity for your website.
2. Ask the web site owner if they would like a f.ree ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the f.ree ebook.
3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines and your site's link popularity will soar!
4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.
5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.
6. Propose a cross p.romotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.
7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You n.ever know; it could end up on their ad copy.
8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.
9. Post your text link on their f.ree-for-all links page. You want to go back and post your link regularly so it stays towards the top.
10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.
If your site is not in the Top 20 positions in the search engines, then your goal should be to get your site's link on those sites that are there. Using these indirect methods mentioned in this article should help you to accomplish just exactly that.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
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What is Search Engine Optimization?
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Website Ranking With an Internet Marketing Specialist
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Search Engine Optimization SEO Made Easy
SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains that we want at the top of the search results. And to achieve this we need to educate ourselves and do the work or hire someone else to the work for us. Search Engine Optimization "SEO" is a term we see all over the net. For those of you that are unsure exactly what is meant by SEO, it's simply adjusting many characteristics of your website to conform with what the major search engines deem important. That's where the simple stops. It's complicated only because no one other than the developers themselves know all the rules and even then the rules are constantly changing. What I'll try to do here is cover the basics that have fairly consistent lately. Keep in mind however there will always be inconsistencies when it comes SEO. For example, I recently read an e-book that said to imbed a few of your primary keywords in the "alt" tag of your logo graphic. The same day, I was reading an online article of equal quality and this author cautioned against such a tactic due to possible penalties by the search engines. So which did I do? See for yourself by hovering your mouse over the logo. I don't mind a little risk as long as the risk is low and there may be nice benefits, but don't get carried away. We certainly don't want to get banned by any search engines. I get the heebie-jeebies just saying it. That would simply end many of us. Because Google's PageRank? and Alexa's Traffic Rank systems are really two different animals, I will focus primarily on Google's PageRank? system for now. So lets get started in no particular order. Link Popularity: I guess we can start with the hardest part of search engine optimization. Link popularity. The ultimate goal here is to gain the respect of the search engines. And how we do that is by who we know or at least associate with in the spiders eyes. We want as many quality incoming links as possible with as few low-ranked outbound links as possible. We need to consider several factors when we approach any site to request a link exchange. 1. First of all, we want to focus only on sites that compliment ours. By that I mean directly on indirectly are in the same category or field or relating field as our site without necessarily competing with our site. I say not-necessarily because personally I have no problem linking to competitors site as long as we both mutually agree benefits. Some fear they'll lose some of their site visitors but I feel the best way to keep visitors on your site and get them to return is by providing a high quality site with great original content. 2. Second we want to pay attention to their Google page rank. To do this if you haven't already done so, download Google free toolbar http://toolbar.google.com/ Once installed, you can see the PageRank? of any site you go to. You want as many sites as possible with high PR's. Set a goal of getting a few PR6 or PR7 sites. This will do wonders to your rank. In fact one PR7 might do more for you than hundreds on no or very low PR sites. 3. Third, the engines like to see incoming links from what they consider on authoritative site. So aggressively go after well established, high ranking sites that share the some focus as your site. 4. Fourth on our list are the sites to stay away from. Sites that generate artificially created links. Link farms and even huge link exchange sites can even get your site banned. I don't mean to make anyone nervous here. The fact is, if you are generally doing the right thing for the right reasons, you probably have nothing to worry about. If you find yourself trying to hide something or hoping an search engine doesn't catch something, then you may want to re-evaluate your strategies. Requesting a link. The first thing you should do when requesting a link exchange is little research. Glance over the site in question and consider where your site link might hold the most relevance one their site. This will benefit both parties. And then don't be afraid to offer the suggestions when you contact the site administrator. I have had sites accept my link on a suggested page even though they have a section designed just for outside links. I have even accepted links that I would have normally rejected because the fit would have seemed wrong if they hadn't shown a better fit. Always add their link to your site before you make the request and include the page url of the link when making contact. Keep track of the contacts you've made and if you haven't received a reply. Do a simple search on there site to see if they added your link and forgot to reply. At most, send one more request and be sure to include the words link exchange in the subject line so they don't delete your mail as spam. Then if you still don't get a reply within a week simply remove theirs from your site and move on. Don't send any more mail. Consider the lack of response as a rejection and accept it. Don't take things personal and send a negative e-mail. I have actually received a couple of these and there's really no point. If you do get a reply and a link send a short thank you note. Always include the exact text of the link you want on their site. Again, before you do this it helps if you look at other links on their site. If they have a 3 or 4 word description with each link, you don't want to send a whole paragraph in your links description. What you do want to do is include your best key words. In fact, a short description with the right key words can benefit you far better than a watered down version. Keep it short and sweet. Make things as easy as possible for the webmaster. Include the html code of your link so he/she can just copy and paste if they decide to.
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
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