|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
What are the Benefits Of Submitting To Directories?
Increasing your web traffic and rank in search engines is probably one of your major goals, at least as far as your online business is concerned. One great way to increase your traffic and weight in the search engines is to submit to directories. Submitting to directories is certainly a good plan if you are interested in increasing the number of links to your web page. As you may already know, the more links you have the higher search engines will rank your web page based on its popularity. This is one of the greatest benefits of submitting to directories because your site will receive many back links and carry a higher weight with the search engines. As a result, your site will be ranked higher by the search engines and have more links for people to click on and end up at your site. Another benefit your site will enjoy by being listed in a directory is increased credibility. The reason being part of a directory increases credibility is because an actual person must review your site for quality content before it is listed in a directory. Because of this, when your site is listed in a directory web searchers immediately know your website provides relevant information and will be more likely to pay you a visit. Both of these benefits of submitting to directories result in your ultimate goal, which is increasing traffic. Go ahead and start submitting to directories today and increase your links on the web as well as your credibility and enjoy the extra traffic and ranking. Ron is the CTO for Dice Ventures Inc an internet holdings and development company. For more information on directory submission services check out Ron's website promotion service site or our visit our Canadian MBA resources.
|
|
|
|
RELATED ARTICLES
SEO and the Outsourcing of Inbound Link Building Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank. Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Keyword Demand Isnt Enough I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others. Expert Help From Google Answers Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Sometimes though, no matter how hard they try, searchers can't find the information they need. Maybe they're not familiar with how to narrow and focus searches, or they may not have enough background in the subject they're researching to recognize the answer they need. Google Answers offers a solution. Submitting to the Search Engines and WebCrawlers When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right? Local Search Optimization - A Guide to Getting Started While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. Search Engine Optimization and Web Site Usability Build a Web site and the people will come. Reciprocal Linking Scams, What to Look for and How to Avoid Them Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem. Out of the first 100 links on our anchor site, only seven were still being reciprocated. We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud. The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes 2. The link on the home page to the link directory remained but clicking on gambling or casino related links returned a list of links to sites owned solely by the same person or company. The worst offenders in this group preferred domain extensions of .biz, .us and .md 3. The link directory index page remained but the link directory had been severely pruned and most remaining links were to the site owners other sites or to casinos. This one is common across all suffixes. 4. Links not clickable ? links to the directory and various pages within the directory remained intact. At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link. 5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India. 6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India. 7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites. 8. The link directory is on another domain with no page rank. When you click on the link to the directory on the home page, always watch the bar in the bottom of your browser window and see that the link you clicked is in fact on the domain with which you are exchanging links ? watch especially for domain names that are very similar e.g. one letter different in the spelling or a .net instead of a .com and link pages that are hosted on the domain of a link management company. Also watch for redirects. If suspicious go back and click the link again. Often the redirected URL flashes up for only an instant or it just takes an inordinate time for the page to load compared to other pages on the site. If in doubt search for a site map - very popular with some owners of multiple bingo sites. 9. Sub domains of domains with no page rank. Sub domains are supposed to always rank lower than the parent domain. (Of late I have found a few sub domains with up to PR3 attached to a domain with no page rank) If the parent domain has a page rank of zero then link pages attached to that sub domain will almost always be zero so why trade a good link for a dud link? 10. We have never fallen for any in this group but many novice webmasters do so regularly. Beware of high PR sites offering you a link exchange on one of their inconsequential internal pages with the same PR as your index page in return for you placing a graphic link to their index page on your index page. This is a deliberate attempt to steal your hard earned traffic. A variation of this one is they have a number of new sites listed on their index page each month and visitors are encouraged to vote for the site they consider to be the best and you are asked to ask your visitors to vote for your site at the high ranked domain. The purpose is still the same as in the first example in this group. 11. We no longer trade links with sites using Linksmanager unless the link to our site is to be on a hard coded page. You can search in their search box for their link to your site and if they are still linking to you, your URL and site description will be returned but no information to show which page your link is on. Google usually indexes only a few pages in each category of dynamically generated link directories. If your link has not been added to an indexed page, it is unlikely to ever end up on one. When we had a large number of indexed back links, no link manager links were ever returned in a back link querry. 12. Be wary of link exchange requests from webmasters using anonymous e-mail addresses because when they delete your back link they also delete the anonymous e-mail address. 13. Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed. Reduce exposure to link scams To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person. Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones. Points to look for when Assessing Potential Link Partners Before trading links, look carefully at the other site ? 1. If there is no link to the link directory on the index page ?Reject. You will get no traffic from that site. 2. Look at the structure of their link directory and count the number of clicks from their index page to where their link to you is likely to be located and then deduct that number from the PR of the site's index page. If that page is PR3 and there are three clicks to get to the page on which your link will be located, that page will have a PR0. That link will be worthless unless the site gets a minimum of a PR4. 3. If you have not already done so, download Google's tool bar. If the page rank bar is grayed out, when you are looking at a site, never trade links with that site. The grey bar is said to indicate that the site is banned by Google. I do not know if that is true but I have only ever seen two sites produce grey bars. 4. A growing number of sites with dynamically generated link directories have no page rank on any link pages even though the directories are often constructed in such a way that you would expect the page to rank to be 2 points below the home page. I do not know how most are achieving this. The visible way is to have multiple folders and index pages leading to the links pages and the number of clicks from the home page destroys any potential page rank for the link page. A rare method is to add a no index command for the link directory in their robots.txt file. Just remember links to such sites are one way links from your site to their site. You give them a good link and they give you a worthless link. A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links. For indexed pages, count the number of links on the page. The first factor in determining the value of the link is the page rank of the page on which it is located. The second factor is the number of links on the page. The value of the link to you is roughly the page PR divided by the number of links. Of course no one outside of a chosen few at Google knows the actual formula but that is a rough approximation and the reason most webmasters will not trade links with sites with more than 40 links to a page unless the page has a very high PR. A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it. When on the receiving end of a link exchange request, do not hesitate to ask for your link to be placed on a specific page and do not hesitate to reject link requests from sites that do not adhere to basic acceptable linking practices. When considering link requests from new sites, look at any other sites that belong to or have been built by the webmaster proposing the link exchange. Most importantly, look to see if existing link pages have been indexed and the structure of the directory. This will be a good indicator of what to expect for the new site. When you create your own link directory, consider a hand edited directory with the links at the same level as the rest of the pages on your site. That way your link pages will be only one point below your index page and you will attract more link requests because of that. Many high PR sites will not trade links with you unless you can place their link back on a minimum of a PR4 page. That way you can start shooting for the top once your index page makes a 5 as opposed to a 7 with the way many link directories are set up. When you are shooting for the top, it helps you get those high pr links you need to make it to the top. How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2 'Are Google's Days in the Dominant Position in Search Technology Numbered?' SEO Expert Guide - Keyword Analysis (part 3/10) If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared? Google Website and Web Page Indexing for Dummies You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. You might think this all sounds like a wonderful idea and want to get your web site optimized for Google, but you may have no idea how to go about it. Don't worry, getting your web page ready for the Google search engine is not as difficult as you might have thought. Google has a system called PageRank? that ranks the different web pages according to different standards. When you learn the standards you will know how to best optimize your page to get a high ranking in Google. How MSN and Yahoo Sells Your Traffic Yes, it really happens. Now you might find it hard to believe but you will understand after I explain. SEO Expert Guide - Sitewide Optimization (part 4/10) In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. The Fundamentals of Inbound Links We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links. Yahoos Back! I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent. Search Engine Rankings for Beginners Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact. Every Search Engine Robot Needs Validation Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online. Keywords ? Key For All Doors Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process. Website Submission - What You May Not Know About Search Engine Indexing Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search engines faster by simply using other methods to get listed instead of submitting your URL. Follow these suggestions and the spiders will pick up your site when they are out making their rounds.
|
| home | site map |
| © 2022 |