|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Part 2 will discuss the following topics: Creation of Meta Information Creation of Meta Information (title, description, keywords) Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. There are 3 important types of Meta tags as far as search engine optimization is concerned: Title tag: The Title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page. Meta description tag This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions. Meta keywords tag Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. I include a number of meta keywords for you that are relevant to the content of your web pages. Site Map Creation The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu. Link Popularity Building Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only "incoming links" also called 'one-way links' or 'non-reciprocal links". With non-reciprocal links, you do not need to link back to them. There are several ways of developing Inbound links. Some of the techniques I follow in one way link building are: a) Submitting to Free Directories b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site. c) Press releases d) Sending requests to established sites explaining the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. I provide reciprocal link building services to increase the link popularity of your site. Web Site Load time and HTML Validation Search Engines don't like sites which take a lot of time to load. They sometimes ignore these sites and place them lower in their index than fast loading sites. Some reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. I will check your site's load times and make the necessary changes to the html where necessary. Downloading and Uploading of Web Pages To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server. Search Engine and Directory Submissions Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all SEs and Directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines. Browser Compatibility and Resolution Checking People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary. Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
|
|
|
|
RELATED ARTICLES
Search Warrant So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is. Driving Your Website through Google Sandbox What is Google Sandbox? Your Top Search Rankings at Yahoo & MSN Search are Worthless It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html Search Engine Wars - Quality Searches Vs Quantity! It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? Reciprocal Linking Scams, What to Look for and How to Avoid Them Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem. Out of the first 100 links on our anchor site, only seven were still being reciprocated. We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud. The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes 2. The link on the home page to the link directory remained but clicking on gambling or casino related links returned a list of links to sites owned solely by the same person or company. The worst offenders in this group preferred domain extensions of .biz, .us and .md 3. The link directory index page remained but the link directory had been severely pruned and most remaining links were to the site owners other sites or to casinos. This one is common across all suffixes. 4. Links not clickable ? links to the directory and various pages within the directory remained intact. At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link. 5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India. 6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India. 7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites. 8. The link directory is on another domain with no page rank. When you click on the link to the directory on the home page, always watch the bar in the bottom of your browser window and see that the link you clicked is in fact on the domain with which you are exchanging links ? watch especially for domain names that are very similar e.g. one letter different in the spelling or a .net instead of a .com and link pages that are hosted on the domain of a link management company. Also watch for redirects. If suspicious go back and click the link again. Often the redirected URL flashes up for only an instant or it just takes an inordinate time for the page to load compared to other pages on the site. If in doubt search for a site map - very popular with some owners of multiple bingo sites. 9. Sub domains of domains with no page rank. Sub domains are supposed to always rank lower than the parent domain. (Of late I have found a few sub domains with up to PR3 attached to a domain with no page rank) If the parent domain has a page rank of zero then link pages attached to that sub domain will almost always be zero so why trade a good link for a dud link? 10. We have never fallen for any in this group but many novice webmasters do so regularly. Beware of high PR sites offering you a link exchange on one of their inconsequential internal pages with the same PR as your index page in return for you placing a graphic link to their index page on your index page. This is a deliberate attempt to steal your hard earned traffic. A variation of this one is they have a number of new sites listed on their index page each month and visitors are encouraged to vote for the site they consider to be the best and you are asked to ask your visitors to vote for your site at the high ranked domain. The purpose is still the same as in the first example in this group. 11. We no longer trade links with sites using Linksmanager unless the link to our site is to be on a hard coded page. You can search in their search box for their link to your site and if they are still linking to you, your URL and site description will be returned but no information to show which page your link is on. Google usually indexes only a few pages in each category of dynamically generated link directories. If your link has not been added to an indexed page, it is unlikely to ever end up on one. When we had a large number of indexed back links, no link manager links were ever returned in a back link querry. 12. Be wary of link exchange requests from webmasters using anonymous e-mail addresses because when they delete your back link they also delete the anonymous e-mail address. 13. Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed. Reduce exposure to link scams To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person. Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones. Points to look for when Assessing Potential Link Partners Before trading links, look carefully at the other site ? 1. If there is no link to the link directory on the index page ?Reject. You will get no traffic from that site. 2. Look at the structure of their link directory and count the number of clicks from their index page to where their link to you is likely to be located and then deduct that number from the PR of the site's index page. If that page is PR3 and there are three clicks to get to the page on which your link will be located, that page will have a PR0. That link will be worthless unless the site gets a minimum of a PR4. 3. If you have not already done so, download Google's tool bar. If the page rank bar is grayed out, when you are looking at a site, never trade links with that site. The grey bar is said to indicate that the site is banned by Google. I do not know if that is true but I have only ever seen two sites produce grey bars. 4. A growing number of sites with dynamically generated link directories have no page rank on any link pages even though the directories are often constructed in such a way that you would expect the page to rank to be 2 points below the home page. I do not know how most are achieving this. The visible way is to have multiple folders and index pages leading to the links pages and the number of clicks from the home page destroys any potential page rank for the link page. A rare method is to add a no index command for the link directory in their robots.txt file. Just remember links to such sites are one way links from your site to their site. You give them a good link and they give you a worthless link. A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links. For indexed pages, count the number of links on the page. The first factor in determining the value of the link is the page rank of the page on which it is located. The second factor is the number of links on the page. The value of the link to you is roughly the page PR divided by the number of links. Of course no one outside of a chosen few at Google knows the actual formula but that is a rough approximation and the reason most webmasters will not trade links with sites with more than 40 links to a page unless the page has a very high PR. A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it. When on the receiving end of a link exchange request, do not hesitate to ask for your link to be placed on a specific page and do not hesitate to reject link requests from sites that do not adhere to basic acceptable linking practices. When considering link requests from new sites, look at any other sites that belong to or have been built by the webmaster proposing the link exchange. Most importantly, look to see if existing link pages have been indexed and the structure of the directory. This will be a good indicator of what to expect for the new site. When you create your own link directory, consider a hand edited directory with the links at the same level as the rest of the pages on your site. That way your link pages will be only one point below your index page and you will attract more link requests because of that. Many high PR sites will not trade links with you unless you can place their link back on a minimum of a PR4 page. That way you can start shooting for the top once your index page makes a 5 as opposed to a 7 with the way many link directories are set up. When you are shooting for the top, it helps you get those high pr links you need to make it to the top. SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it. The Business Case for SEO It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It's easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn't understand why it's necessary "to bother" doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key thing to remember is try to use tags with the keywords in your content. For example: if you have keywords like "SEO consultant" in you content you should bold it and put alt tags around it. Try to do this to each keyword per paragraph, don't over do it then google will think you're a spammer. Build pages according to you keywords and description tags. Determining the Value of Your SEO Service Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before. How To Design A Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy. Get Traffic You Need - Make Your Links Work So you have built a nice web site with good solid content and now want to start selling your products or services. 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: Your Search Engine Optimization Strategy: Make Love, Not War When it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods. How to Avoid Getting OOPed On by Google? Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google. The Google Phenomenon: Greatest Hits Collection As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles. Submit Your Website to Search Engines Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning. Beyond Hits! Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have. Most Overlooked Search Engine Optimization Technique Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook. When SEO Takes the Value out of a Website Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
|
| home | site map |
| © 2022 |