|Search Engine Optimization (SEO) Information Tony|
10 Easy Steps to Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
But a search engine listing alone does not assure you will receive any new visitors to your Website until and unless you appear among the high rankers. Your Website must achieve higher search engine rankings in order that your customers are able to find your site promptly.
You will reach higher rankings if you follow the easy steps to optimise your website which I've compiled below:
1. Research Your Keywords!
This is the single most important aspect of search engine optimisation, so there simply is no way out. If you don't know how your visitors search for your product or service, then you are only guessing.
And can you imagine a hunter who doesn't know where to send his bullet? I bet you don't. Don't just assume you know how people are going to try and find you.
Visit your competition and look at the terms they use in the keyword tags and throughout their pages and compile a list of keywords.
You'll spend a good bit of time on this because it will payoff big later. Once you have your list, rank the phrases in order of importance starting with the most important keyword phrase.
2. Give Your Keywords Focus!
Now it is time to start getting the text for your pages ready. When doing so, you will want each of your pages to focus on one of the keyword phrases from your list. Your homepage should focus on your most important phrase and each subsequent subpage should focus on another keyword phrase.
Ideally, you should never focus on more than one or two keyword phrases per page. Trying to focus on more than this will dilute the theme of the page and could have a negative effect on your rankings.
3. Optimise Your Title Tag!
The title tag is one of the most important elements of your page. Search engines put more weight on the title tag than any other single element of your page. Your title tag should ALWAYS contain the keyword phrase you have chosen to target for that page.
Keep the tag short, no more than about 6 words generally, but make it appealing. Make the title irresistible to your visitors but keep it also short enough that you don't take away from the importance of your keyword phrase.
4. K.I.S.S. - Keep Your Pages as Simple as Possible!
A good rule of thumb is that the simpler the page, the better it will generally rank. Even tables, when used too much can break up the flow of the text on a page and hurt your chances at a top ranking.
5. Create Good Content!
For sure you will find top ranking sites with very little content, but you will have a much better time getting and keeping a top ranking with good content. This not only gives the engines more to index, but it gives your visitors something worth to read and absorb.
Your customers will thank you and they will be more likely to return in the future to do business. Don't just compile large lists of links ? it's not very attractive to your customers.
You should make it to your personal rule to offer only high quality ? no matter what target group you are trying to appeal.
6. Think Big!
What does this mean? Quite simply, it means that a site of 30 or more pages has, at least, 6 times the chances to get a top ranking as a site of 5 pages.
The more pages your site has with good, solid, quality content, the more keyword phrases you can target and the more chances you have of achieving a top ranking.
7. Create a System of Internal Linking!
You should be able to get to just about any page on your site within no more than 3 clicks. Consider creating a site map with links to all of the pages within your site. This will assist the engines in properly indexing your site.
When creating your internal links try to use the actual keyword phrase that you will be targeting on the page you are linking to as the link text. Many engines look at the visible text of a hyperlink as a description of the target page. If the visible text matches the focus of that page, it will help to give that page a boost in the rankings.
8. Build External Link Popularity!
Even if this might appear to be a long and arduous task, but it is crucial to your success. All of the top engines use link popularity quite heavily when ranking sites. It is important to note that it is not only the quantity of links that is important but also the quality of those links.
One link from a site such as Yahoo is worth as much or more than 100 links from unknown sites. Also remember, it is also important that you link to other sites. When linking to other sites, or attempting to get them to link to you, always shoot for sites that are of a similar theme as your site.
9. Monitor Your Rankings!
This is best accomplished through a program like Rank Me, WebPosition Gold, or other similar programs. If you see your position starting to slide, look at your competitors sites that have overtaken you and see if you can determine a pattern. This will tell you what you need to do to regain your position.
10. Keep Going!
Now that your're at this step keep at it, don't quit. This is just the beginning. If you don't get a top ranking right from the scratch don't get discouraged. Therefore be consistent and patient in your efforts.
This will establish a basis for building a successful business online for years to come. Heck, how did your first attempt at rideing a bike turn out?
Give yourself some time to get accustomed to this new field. Keep tracking your progress, analyse your competition, and making adjustments, and in no time at all, you will find yourself sitting among the high rankers.
About The Author
Marcus Schroefel is an Author, Publisher and Success Coach. Visit: http://www.mindclicking.com. You can get more proven traffic generating tips delivered to your e-mail box just 5 minutes away --- for FREE by sending a blank e-mail to: firstname.lastname@example.org.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
Getting Honest With The Search Engines
Getting Honest With The Search Engines
SEO and Directories
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.
Google Page Rank Is Dead - Part III
HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead.
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it's time to upgrade your web site marketing efforts.
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.
Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
From Corpora to Matching
Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?
Using Blogs for SEO
Why Start A Blog?
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
|home | site map|