|Search Engine Optimization (SEO) Information Tony|
Three Search Engine Ranking Gold Tips
Getting a high ranking in the search engines is something with many variables.
It can rely on what industry you're in, the products or services you supply, and the competition you have. There is however a few basic things you can do to help this process.
1. Choose The Right Domain Name!
A good example of this is my domain name. At first glance it seems long and drawn out but I chose it to include the keywords I wanted in it. Its getting harder to find available domain names with good keywords. If you want to look for good available domain names you can go to www.deleteddomains.com
2. Selecting a Keyword or Phrase!
There are so many keywords or phrases you could use for your website so its important to find one you believe will help your cause and focus on it. Use this chosen keyword in all of your web text copy, your description and your meta tags in the script. This techy stuff can be done by your web designer.
3. Website Title and Description!
This is where you submit your info to the search engines and they can put your website into the appropriate category. This is important as it helps to make sure your site is recognized for the right area by both the potential customers and the search engines. If you're not sure what keywords are right for you then go to www.goodkeywords.com and download a fr~e keyword tool to help you identify and find a good one.
This is the basics but often success comes from many small gems that help you overall. Getting to the top of the search engines is always an ongoing battle but don't forget you can fast track it by using pay per click advertising and get as high as your budget will allow.
Have Fun & Take Care
Scott Wilsn - Business Opportunity Creator and Coach
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.
Gaining Link Popularity Techniques
Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. This article is going to show you easy and free and effective ways to increase your websites link popularity.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. How? Well...
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?"
Search Engine Spam
Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it is related to a large agency, but a small site like mine www.consumermortgagereduction.com would be impossible without the use of search engines. The task of finding a website that relates to a specific subject would be almost without the use of the search engine, yet they perform this task with relative ease using tools that may be unknown to most users of search engines.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. It is a sign that accountability will come and the bad guys will be weeded out.While this is a good sign, it's the cause of my having to answer the same questions over and over. The consumers in the SEO world are being fed out and out lies by some of the people who call themselves experts in the area of Search Engine Optimization. They hear these lies and while comparing prices, contact us at Abalone Designs. They then proceed to tell me everything that all of these other companies promised them and I am utterly astonished. Here some of the most asinine claims I hear through the grapevine."We can guarantee your rankings" Don't be fooled! Ask the company what you will be ranking for, immediately! 9 times out of 10, a company that guarantees you rankings, is guaranteeing that you will rank for your own company name, which means people on Google or MSN or Yahoo! would have to know your company name before searching. How does this produce new customers and visitors to your site? Chances are, as soon as these search engines index your site, you will rank within the top ten for your company name, if not first, because it is unique. Why bother paying someone for something that is already going to happen, anyway? Guaranteeing rankings is highly unethical. It is impossible to guarantee rankings unless you have access to Google's database itself, and even then I'm not sure it's possible. Keep in mind, we are working with a 3rd party, here. A highly guarded 3rd party that doesn't, under any circumstances, reveal it's secrets. No one outside of the companies that run these search engines knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to spit out search results change almost monthly. Even a former Google employee doesn't know how to guarantee rankings! If someone is telling you they'll guarantee top rankings, run fast! Those are some shady, shady claims. Google themselves have said:"No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http:// www.google.com/addurl.html. You can do this yourself at no cost whatsoever." - http:// www.google.com/intl/en/webmasters/seo.htmlAn ethical SEO company will not guarantee rankings. They will guarantee that their methods follow search engine guidelines, and they will guarantee customer satisfaction, but at no point in time will any SEO company with a conscience guarantee your rankings."Your site needs to be continually resubmitted to get on and stay on the search engines" When will I see the end of this one? How old is this method now? 5 years? 10 years? We're talking about the days when Webcrawler was the biggest search engine and all computers were beige! This claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Rome to Poughkeepsie. And the good folks at Google will once again back me up on this one:"Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear." - http:// www.google.com/intl/en/webmasters/1.html#A2"Meta tags are not important anymore"Sure they aren't. If you don't want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site's code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don't use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. And of course, to prove I'm not the one blowing hot air, here is what MSN themselves say about it:"Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages... ...the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results." - Click here to see the page this is found on. "Your Web Site Has Been Sabotaged" This one is truly unreal. I can't believe it's even been used as an excuse for why an SEO company hasn't achieved decent rankings for you. But alas, more than one SEO company has told potential clients of ours that the reason they are not ranking well, or why their search engine optimization campaign is not effective, is because someone else has been sabotaging the site. Some of the clients who have been told this are small businesses, like bed and breakfasts or pet sitters. We always explain to these potential clients that the likelihood of someone even having the initial idea to sabotage a web site, the site in question would have to be a fairly large one, and the target of a lot of hatred. Why? Because sabotaging a web site's rankings takes a massive amount of time and energy. We're talking months, maybe even years of hard, hard work. Why would anyone devote months or years of their life to taking down a pet sitting site? Or a bed and breakfast?Once again, these are some hefty claims and it is a clear sign that the company who is running your SEO campaign is unwilling to be held accountable for their actions or lack thereof.Don't Put Up With It. The bottom line is, your search engine optimization company works for you. You are paying them. Hold them accountable as you would any other vendor. Keep reading these articles, read info at the search engines, educate yourself and if something your SEO says smells a little rotten, don't be afraid to call them on it.Is being screwed an inevitability in the SEO world? Damn near. But thanks to the increasing interest of our consumers in self-education and their increased questioning, our industry will slowly climb out of the gutter and someday down the line, send this article into antiquity. In spite of my pride, I'd be overjoyed to see that day come.
Work With The Search Engines - Dont try to Outsmart the Search Engines
Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Review the following suggestions and above all get your information verified from a variety of sites, don't just take one site's information as the truth and run with it because you could be running in the wrong direction.
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you!
Website Submission - What You May Not Know About Search Engine Indexing
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search engines faster by simply using other methods to get listed instead of submitting your URL. Follow these suggestions and the spiders will pick up your site when they are out making their rounds.
The Great Search Engine War, Where Content is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. The search engine would then provide a list of hyperlinks to websites containing those words or phrases in several Search Engine Results Pages (SERPS). The basic concepts of a search engine are still the same, but much has changed since those innocent days.
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