|Search Engine Optimization (SEO) Information|
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in the area of Search Engine placement and rankings.
This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply the method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing the Web site higher in the SERPS (Search Engine Results Pages).
Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use the various services to increase rankings and placement.
The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term organic itself is defined by Webster's Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster's: 1913: 3).
Organic SEO, also called Natural SEO, is the most time consuming, and the most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within the appropriate specified densities of the Search Engines, and link exchanges. In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain the densities necessary and increase rankings and placement.
Organic SEO, if done properly in a step-by-step approach, can literally promote increased traffic and rankings for years. It can also contain overall marketing costs, as the use of PPC (Pay Per Click), is not needed as much with this method. The main drawbacks with this type of SEO, however, are the length of time it takes to properly implement all the steps necessary, and the length of time it takes the Search Engines to thoroughly spider and index a site that has implemented Organic SEO.
Non-Organic SEO, also called Artificial SEO, can take many forms, and can use some Organic SEO coupled with other techniques. These techniques can include software generated keyword enhanced pages, some methods of re-directs, whereby traffic is shunted off from other sites, with their permissions, and software generated doorway pages and meta-tag descriptions. There are many different techniques that can be employed including rather controversial ones such as hidden text loaded with keywords, and tiny text.
Overall, Non-Organic SEO methods are quite popular, as it is a much quicker means to rankings and placement. Links might be purchased from "link farms" which are simply services that specialize in the promotion of links to others.
Although Non-Organic SEO can speed up rankings and placement initially, care needs to be given when using any of these methods. If keyword dense pages are automatically generated en masse, the Search Engines might view large sites, with large numbers of such pages as "Search Engine Spammers" and a risk of being banned does exist. In addition, pages may initially place very high, only to drop lower rather quickly, as the Search Engines still place a great emphasis on good content, which is not usually the focus of the Non-Organic type of SEO.
All in all, it really depends upon the overall purpose of a site, and the longevity of results desired by a Web master/site owner. It also depends upon how quickly results and sales are needed. For some seasonal sites, such as holiday-theme sites that only remain up for a few weeks or months, then the quicker method of Non-Organic SEO can be quite effective. On the other hand, if a Web master/site owner promotes a product or service to which they are committed for years, or perhaps a lifetime, then Organic SEO would definitely be the better choice of optimization method.
No matter which type of SEO methods are chosen or implemented, an ongoing campaign of optimization does need to exist, as the parameters that are used for the rankings and placement by the Search Engines, change frequently, and research into current methods needs to be done routinely.
As the old saying goes, "Different strokes for different folks", really applies to Search Engine Optimization and rankings and placement. The whole Search Engine Optimization process is really more art than science, and continues to change daily.
Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your greatest resources and many of them are quite generous when you make an impact on their business. So the topic here is for those who want to profit from their skills (if you are not already doing very well and having an awesome time already).
Its All in the Title
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.
7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank
My Grandfather ran a small Grocery Store and when you would ask him a Question about his Business he would laugh and reply does Macy's Tell Gimbel's. (At the Time Gimbel's was a major Competitor of Macy's in the New York Department Store Market.) Well if Macy's were on the Internet back then they could be telling Gimbel's a lot. If Gimbel's knew which tool's to use and what steps to take to 'spy' on Macy's.
The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
What is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.
These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed
Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. These are pages linking to you without you linking back to them.
The Role of the Robots.txt File to Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats!
Why Does The Link Page Have A PR Zero?
For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:
How Do I Improve My Web Site Conversion Rate? Part 2
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Search Engines 101 - Search Engines Explained
What Are Search Engines?
Help Your Visitors Zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. To help these webmasters provide even more service to their visitors, Google is currently beta-testing a new feature called Site-Flavored Google Search.
Types of Links
Internal Linking ? An introduction
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
|home | site map|