|Search Engine Optimization (SEO) Information Tony|
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine Optimization
Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is the "Title" tag which should be kept short and sweet. Then there comes the "Description" and the "Keywords" tags, please make sure that you are not dumping keywords on this tag which do not belong to your website. e.g. don't include keywords for selling perfumes when you are selling books. Make sure that the description and the keywords are relevant to your website. Another major things that no one would tell you is that you MUST have the keywords and description embedded on your site to get a high rank in search engine. What I mean by this is, if you keywords include "Candy, Gum, Lollypop" etc.. and description is "We sell all types of chocolates and candy here" etc. them you MUST have the same words somewhere in your webpage. This is how the search engines check the relevancy of the meta tags. These are just 3 of the major meta tags which should be there on every page. With the ever growing search engine popularity and the way they categorize they searches there are some other meta tags which should be used to describe the site, like "Language", "Robots" , "Revisit" etc. To get details on these tags click this link.
Please make a note that you need to get your website listed on, DMOZ which is a largest human edited directory and which has links with all the major search engines. Listing on DMOZ is free and it can bring highly targeted traffic to your website as well as improve your ranking on other search engines. visit http://www.dmoz.org
** NEVER use refresh or redirect scripts on your index pages as most of the search engines will exclude those pages.
This is undoubtedly the second major free targeted traffic source. Now, not many webmasters know that having hundreds of link on their website linking to other UN-Related websites will do more harm than good to them. First rule of thumb, NEVER have lots of out-bound link on your index page and secondly exchange links with only those website which have similar content or sell complementary products. Search engines are very smart and can easily know from your meta tags if the site you are linking to has similar content or not. Don't try to fool the search engine or you will end up a fool yourself. I know that exchanging links is not simple and take time, but is the best time investment you will ever do. Having quality site linking to you would mean a better rank to your website. Another important think to note is that it would be better if you exchange text links rather then graphics as this would be more search engine friendly. Also keep changing your text link description from time to time so that you can have fresh and different keywords fed to searches.
So, now the questing is how do you find similar website... very easy. Do a search on google or DMOZ directory and you will get a list of websites. The contact the webmaster individually of every website and ask them for a link exchange.
I also found this website very useful in finding similar content websites. http://www.linkexchange.com
Have you ever paid to have your banners displayed 10,000 times and end up paying 10 cents a lick and not getting any sale out of it? This is what happens to most of us when start advertising for our website and products. We think that even if out of those 1000 people who would visit, even if 5% buy something then we have made a profit! but how often does this happen? Close to never. Why pay per click when you can start your own affiliate program and pay commission per sale. Yes right! you don't pay your affiliates till the time someone actually buys anything from your website. This way you get all the clicks you want and if no one buys anything, they you also don't loose anything. You can promote your affiliate program to other webmasters through discussion boards or emails, think about it, you can have tons of webmasters linking to your products and you don't spend a dime until you get paid! Sounds great!
Check of this website if you want to start your own Affiliate program or you can pay some money to have it setup for you. http://www.cj.com
About The Author
Article by Prashant Parikh. Webmaster of http://www.ishopindia.com
London Bombings and Number Patterns
Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.S. dictionary publisher.
SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.
Directories and Their Importance for Search Engine Rankings
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox.
How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. I've read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won't work for you too. So I wanted to share with you in four short steps how to get listed.
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]:
Webmaster-Friendly Google Operators
There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners, however, a few particular operators can be especially useful. Operators can be used to locate potential link partners, evaluate current inbound links, and determine what pages of your website still need to be added to the index. Here are the operators we think you should know:
Keywords ? Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?
Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!)
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!
Do It Yourself SEO
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.
Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly
Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible so you will increase your traffic. Consider the following suggestions to get your website listed with Google, and listed as well and quickly as possible.
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.
Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.
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