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Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer the end-user a much more uncluttered screen and again this aesthetic change mirrors the simple interface of Google. Results too are served quicker than the old system, or so Microsoft claim, although they supply no data on how this compares to Google.
The web search market is currently dominated by Google and Yahoo although Microsoft are now openly stating that they will be edging their own search engine into this market by the end of 2004.
This mega-upgrade, which is currently undergoing full testing at Microsoft, breaks away from the Yahoo engine and be powered by their own software engine and algorithms which will, they claim, enable people to search for what they want rather than be presented with a number of paid/sponsored results. Should this happen, the move away from paid-for results will be a big step for Microsoft, who, in the past, have come under universal criticism, as end-users have not had confidence that the results served to them were unbiased.
With the search needs of over 350 million people up for grabs, Microsoft are keen to dissuade people from using the other engines. But with over 80% of the current daily global Net searches being performed on Google, Microsoft have much work to do. But for those who fear for the future of Google with Microsoft breathing heavily down their neck, you might take comfort from a time, not so long ago, when Microsoft considered itself bigger than the Internet. Does anyone remember Microsoft Network? Thought not!
As for Google, while they do not have the same aggressive marketing culture as Microsoft, they are very inventive, creative and above all, they are already internationally successful; holding one of the most recognized brands in the world. Far from standing still, Google has quietly expanded its range of services and now even offers an affiliate scheme to webmasters to host Google Adsense Ad's on their websites. But perhaps it's a mark of the trust and confidence that people have in Google as a corporation, that their have the only affiliate scheme on the Net which does not specify up front what commision it will be paying.
I suspect that when the Seach Wars are finally concluded it will be the confidence end-users have in the results they are served which will win out and not necessarily the best or fastest technology. Currently of course, Google are streets and houses ahead of both Microsoft and Yahoo in the public confidence stakes and it will be interesting to see if this confidence can be maintained following Google's much publicized floatation on the Stock Market.
Microsoft may well find that winning public confidence in this war is harder than the creation of any technology they wish to introduce and in the end, just as they did with Apple, Microsoft may well consider buying into that confidence and snap up a major chunk of Google's stock.
About The Author
Robert Palmer is CEO of deskNET Communications (www.desknet.co.uk) - suppliers of the first affordable alternative to opt-in email marketing and newletter publishing; eMail: firstname.lastname@example.org
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?
SEO #1: Choosing THE Keywords to Optimize for
This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Now today is DAY #1 and I will start with the first course on the list:
All About Google
If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what I'm looking for within the first few sites listed. I also really respect the fact that two college kids started it (kinda like Abalone Designs!) and that those two college kids seem not to have forgotten where they came from. If you check out the images at Google's press center (http:// www.google.com/press/images.html) and scroll down to the Everyday Life Inside Google section, you'll get a feeling that life at Google is fun.
Search Engine Traffic Myths, Time Wasters, and Pitfalls
Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. So, you can read the following and learn about a few of the myths and pitfalls people believe about search engines and in the future you can continue to educate yourself from reputable sites that provide accurate and truthful information.
The Google Strategy
Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
Absolute & Relative Links How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Five Short Quick Tips on Web Page Titles
By Catherine Franz
Analyzing Googles Backlinks Is Close To Worthless
Internet Directory Submission Tips
Internet Directories and their Importance
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