|Search Engine Optimization (SEO) Information Tony|
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normal in spite of filling it with key words.
Here are five and a half ways to get a higher ranking and more visitors:
1. Pick the right Key Words and Phrases
These are the words and phrases that people will put into search engines to try to find your product, business or organization. Having good key words and phrases is foundational to have good optimization. This takes research using such tools at Wordtracker and Overture's Keyword Suggestion Tool. They give you a good idea of what people are searching for and what you should focus on.
2. Use Good Header Tags
Header tags are hidden in the code within your Web page. The most important one is the "title" tag, which isn't considered a META tag. It tells what's within your page and it's important to have your keyphrases in it. It is also good to have keyphrases in your "description" META tag, though it doesn't rank nearly as high as the "title" tag.
3. Use Keyphrases in Your Visible Page Title
Provide a unique title to each page on your site that is chock full of key words and phrases. Search engines like this because it means that there is a higher probability that your site is a good match for what people are looking for. This is should be placed within the H1 tag (top heading) of your page and is visible to the visitor. It also pays to have your keyphrases in subtitles on the page.
4. Provide Plenty of Content on Your Site
Shoot to have at least 450 characters on your page. Concentrate on putting key words and phrases in the first paragraph and last paragraphs.
5. Secure a Lot of Related Incoming Links
The more sites linked to your site, the higher you will be ranked by the search engines. These links can be from strategic partners, vendors, directories or other types of sites with whom you exchange links.
If you are a web site developer, put in your contract that you are going to put a developer's link at the bottom of the site, such as, "Web site design by Green Chair Marketing Group," with an active link to your site. This will help your site grow in its link popularity.
5.5 Keep Optimizing Your Site
The more content on your site, the better. I suggest adding a couple pages a month, whether it's case studies, more product information, testimonials, articles, press releases, etc. If you add just five new pages a month, you will have 60 new pages by the end of the year, and over 100 pages by the end of the second year.
You are bound to catch some people you would have missed because there is more content to choose from. And your site will be more highly ranked by Google, because they highly weigh sites that have more content.
While you're at it, continue to get relevant links coming into your site. Google loves incoming links. And you might have people click through to your site from these other places.
If you don't have time to work on the optimization or would feel more comfortable having someone else do it, consider strongly hiring a professional to do your search engine optimization. That way you can focus your energies on sales or creating more and better product.
One caveat, I would stay away from companies that initiate contact with you through emails or phone calls. They often use techniques that can get your severely penalized by the search engines. Ask people you know who have been successful in their search engine positioning who they use.
About The Author
Dave Carlson owns Green Chair Marketing Group, an Internet marketing firm specializing in driving visitors to web sites by search engine optimization, pay per click, and web design/redesign. 720-427-5660 Visit his site at http://www.GreenChair.net; email@example.com
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
Types of Links
Internal Linking ? An introduction
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.
Do It Yourself SEO
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.
Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.
Importance of Keywords in Links to Your Website
Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
Smartpages - Legitimate SEO Or Spam?
Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website....or so the sales blurb goes. The fantasy is that smartpages are the push-button answer to online success. The reality is quite far removed from that.
The Life Blood of Internet-Based Home Businesses...Search Engines
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google!
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them
Don't put the cart before the horse.
|home | site map|