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Is New MSN Search More Precise? Just Ask Google
MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.msn.com and ‚??type in your question.‚??
Here at WebAdvantage.net, we consider ourselves to be veteran internet searchers, often able to easily find the information we're after. Considering we spend all day every day online, we should be. Even so, we rarely venture to type search queries in the form of questions on search engines, except for the handful of times we visit AskJeeves.
The thought of being invited to type in a question at MSN's new search engine intrigued us. We decided to follow the trail of links to learn more about what they were offering. We were, at first, impressed with the pages singing the praises of the new "more precise, more powerful" MSN Search service. We were impressed, that is, until around page five of the "learn more" series of MSN's site pages. That's when we started to get tired of clicking "next."
Turns out there were ten pages devoted to learning more about what MSN Search offers (which perhaps could have been explained less painfully). But at WebAdvantage.net, we're dedicated online marketing professionals, so we hung in there.
We were informed that MSN's search results would now be drawn from their encyclopedia, MSN Encarta, enabling it to function effectively as a reference tool for finding things like definitions, conversions, geographic capitals and historical events. And that it could also now perform news and image searches and would draw music related results from its own MSN Music, placing artist information and sample song clips at the top of any music related search results.
MSN was also offering search functions for your own desktop or Outlook email (if you're so inclined to download those). Throughout the "learn more" pages, they gave search examples. The first search examples given were in the form of questions; questions with specific answers like "Who is LeBron James?" and "What is the mass of Jupiter?"
MSN Search, they said, would give you more control over your searches, with filters to refine and a "near me" button to instantly localize results. Sounded good and well, but we were still more intrigued with that initial invitation to "visit and type in your question."
So we tried it. We visited http://search.msn.com and decided to use one of their examples, typing in the question, "What is the mass of Jupiter?" To our shock and pleasure, there it was--an answer, right at the top and separated from the actual web results. It said, "Answer: Jupiter: mass: 318 Earth Masses."
Inquisitive and competitive by nature, we wondered what would happen if we typed in the very same question at Google. So we asked Google, "What is the mass of Jupiter?" Amazingly enough, Google spat out an answer right at the top of their results page as well. But Google's answer was, "mass of Jupiter = 8987 √- 10 to the 27th power kilograms." Now, we're Internet marketing experts, not rocket scientists, but it appeared that Google actually provided the more precise answer.
Good humored sports that we are, we went promptly back to MSN Search to give it another try. Since their first result at least taught us that Jupiter's mass is 318 times that of the Earth's mass, we typed in the next logical question, "What is the mass of the Earth?," thinking that we could then arrive at our own conclusion by multiplying that answer by 318 to arrive at the answer Google had already provided.
Unfortunately, MSN's answer to "What is the mass of the Earth?" was "Answer: World: mass: 1 Earth masses"
You'd think that the folks over at MSN would have tested their examples on MSN Search as well as testing the same queries on other major competitors before selecting them for the final cut. Well, maybe not.
We then spent the better part of the afternoon periodically asking MSN Search and Google questions to see how they'd fare. If you're ever bored, try asking them, "How hot is the sun?", "How many eggs are in a bakers dozen?" or "How far is it from New York to Utah?"
Here's what we learned from our afternoon of follies.
1. If you're looking for encyclopedia-type answers to questions like "What is a marsupial?" ask MSN Search (or visit encyclopedia.com or Britannica.com)
2. If you‚??re looking for a black and white photo of daisies, use MSN Search because the image search is nicely arranged and you can filter results by size as well as by color or black and white.
3. If you‚??re looking for results ‚??near me,‚?? stick with Google‚??s automatically localized results by including the city and state in your query.
4. If you‚??re looking for the most precise answer, perhaps you should stick with Google (at least for now).
Lisa Melvin is the Search Engine Optimization Copywriter at WebAdvantage.net, the Traffic Optimization Company, Maximizing the visibility of their clients‚?? sites, driving targeted traffic and increasing sales with their Search Engine Optimization, Media Buying and Online Marketing Services.
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven't seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you'll be surprised to see which one comes out on top.
How to Increase Alexa Ranking of Your Website
Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more. Google will call that "over optimizing" and penalize you.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.
Search Engine Position Report
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
13 Tips For Good Search Engine Placements
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
Google Love - Five Top Tips To Make Google Love Your Site
1. Google love ...
Table Structures For Top Search Engine Positioning
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk.
Link Building Services
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. So, should you buy your way to the top? Or should you play it safe?
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is that there are thousands of different companies telling you that their way is the best way and that you should follow their advice. I don't subscribe to all the thousands of new and fangled ideas to sell anything. This article describes two methods described by many as 'new' online sales techniques, which many people call the long copy versus the short copy debate. It's actually simply a mix of the ways we've all been selling stuff since print was invented.
The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Beyond any technical tricks, content that meets the users' need for three types of information is the best guarantee that search engines and users will find your site. The Google and Yahoo page rankings favor sites that have articles of about 1000 words and that use keywords relevant to the user's search.
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